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Nyx Is Launching The Coolest Shadow Vault You've Ever Seen Nyx Cosmetics has consistently pumped out quality beauty products at affordable prices since launching in 1999. What you may not know, however, is that the Los Angeles-based company has deep roots in its hometown city. And its latest launch is all about celebrating that -- with an Instagram-worthy book of eyeshadows that has our entire beauty team oooh-ing and ahh-ing. The limited-edition shadows all have names that evoke the City of Angels, like Pasadena, Santa Monica, and Malibu. And the color...
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